Social Media Influencer License in Dubai, UAE
In Dubai, the digital sector has been gaining momentum. It is now considered the center for enterprises and influencers.
“As of 2025, social media user identities in the UAE account for 134% of the population (14.2 million users), reflecting multiple accounts per individual.” (source)
The Middle East’s influencer economy is projected to exceed $2.5 billion by 2025, driven by increased digital adoption and brand partnerships.
After all, for influencers and content producers in Dubai, this offers a fantastic opportunity. However, every social media influencer who engages in sponsored promotion or content creation must obtain an influencer license in Dubai.
If you’re an influencer making money through product placements, reviews, or ads, you might need a license. But what exactly is an influencer license, why does it matter, and how do you get one? This article breaks it all down for you.
Why You Must Have an Influencer Permit: Key Insights
By establishing a new influencer license in Dubai called the E-Media License in 2018, the UAE government put restrictions on the influencer market. Social media influencers who receive payment for their work are required to apply for this license from the Dubai Media Council (DMC).
Influencers who use Facebook, Instagram, TikTok, and other social media sites are subject to the rules. Bloggers and vloggers who use paid promotions in their work are likewise subject to the restrictions. Product placements, reviews, and promotions are examples of paid work.
Influencers are also required to follow the rules, which prohibit them from using misleading language or promoting alcohol in any manner.
Dubai’s social media influencer license is only useful for a year and needs to be renewed every year. AED 15,000 is the annual cost. In Dubai, you have to apply to the Dubai Media Council (DMC), established under Law No. 29 of 2024, which now oversees influencer licensing and content regulation, to get an influencer license.
Requirements to Get the Influencer License
You’ll need the following paperwork to apply for an influencer license in Dubai:
- Passport copies
- Copy of visa
- Emirates ID copy
- Business License
- 2 colored passport-size photos
Available Options for UAE Influencer License
Influencers in Dubai can opt for three licensing options.
Category 1 (Individual)
The Category 1 NMC license is available to social media influencers who wish to operate as independent solo influencers.
Category 2 (Partnership)
A group of influencers who wish to launch a small business can use this license. They would also have to register their business and seek a trade license. But compared to a Category 1 social media influencer license, it is a more affordable choice.
Category 3 (Agency)
Influencers who are working with influencer agencies that are already registered with the NMC are eligible for this license. Influencers have less control over the kind of content they produce under this license, though.
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Steps to Obtain a Social Media Influencer License in Dubai
Secure a Trade License
You need to get a trade license before you can apply for an influencer license. This can be accomplished by:
- Freelance Permit: For people who work alone, it is appropriate.
- Business License: Perfect for anyone starting a business or partnership.
You can get your trade permit from the Department of Economic Development (DED) or one of Dubai’s many free zones. Free zones often come with great perks like tax exemptions, full ownership, and an easy startup process, making them a popular choice for businesses.
Register with the National Media Council (NMC)
Once you have your trade license, the next step is to apply for your influencer license through the NMC. The application process typically includes:
- Submission of Required Documents: Include copies of the trade license, passport, Emirates ID, and any further paperwork that the NMC specifies.
- Payment of Fees: The cost of an influencer license varies based on the jurisdiction and the type of license.
- Compliance with Content Standards: Applicants must make sure that their work complies with the ethical standards and media legislation of the United Arab Emirates.
Await Approval
After reviewing the application and confirming that all conditions have been met, the NMC will issue the influencer license. Usually, this process takes two to four weeks.
Cost of Obtaining an Influencer License
The cost of getting an influencer license in Dubai depends on several factors, including your business type, location, and licensing category. For example, an NMC license permit costs AED 15,000, but as mentioned earlier, different factors can influence the final amount.
On top of that, social media influencers need a trade license as well, which can push annual costs up to around AED 14,500. Plus, the cost can vary depending on the jurisdiction.
So, if you’re not part of a recognized influencer agency, expect to spend anywhere between AED 20,000 and AED 30,000 to get your influencer license and run your business in Dubai.
Moreover, contact a consultant to learn more about the license cost, as these costs can vary based on many cases.
Benefits of Obtaining an Influencer License in Dubai
Obtaining an influencer license has several benefits:
Legal Compliance
Protects you from possible fines or legal action by ensuring that your actions are within the UAE’s legal framework.
Enhanced Credibility
Having a license shows your audience and any brand partners that you are a professional.
Expanded Opportunities
Influencers with licenses are allowed to work with a wider variety of businesses, such as respected companies and government agencies that need licenses from their partners.
Access to Events and Platforms
Licensed professionals might be able to take advantage of special events, workshops, and platforms intended for certified professionals.
Get Your influencer License in the UAE with JSB Incorporation
If you are an influencer making money through your postings and wish to comply with existing legislation, you must apply for an influencer license in Dubai and the UAE.
You can speak with JSB Incorporation specialists to get the right advice and make sure you get the license without any problems.
JSB Incorporation has worked as a business setup company in Dubai for many years. With our extensive skill set, our company setup specialists can assist you in obtaining a social media influencer license promptly.
Book your free consultation call today with the experts of JSB Incorporation to get started.
FAQs
Yes, but they must either be UAE residents or operate through a licensed agency.
Yes, if they earn income from social media activities in Dubai.
They risk fines, penalties, or a ban from promoting brands in the UAE.
The process typically takes 7 to 14 working days, depending on approvals.
Yes, as long as they comply with UAE advertising regulations.
Don't miss out on this limited-time opportunity!
We'd Love To Hear From You
contact us
Find us Here
Office No 20, 4th Floor, Al Moosa Tower 2,
Sheikh Zayed Road Dubai, United Arab Emirates P.O. Box 27614.
Get In touch
+971 4 824 4842
info@jsbincorporation.com